Most writers being artists, they are yet to learn how to put to use the most powerful marketing tool ever invented, the Internet, to market their writing and business writing services.
And while there is a huge and rapidly growing online market for business writers, the serious money is still in scarce but extremely lucrative offline business-writing assignments.
In this article we take a look at some powerful online marketing techniques any writer can use to dramatically increase their offline business.
Create The Business Writing Assignment
You can create the business writing assignment by showing prospective clients the benefits of the end product. For instance a common offline writing assignment is the writing of books for clients. Start by carefully studying the impact of these books on the businesses of those entrepreneurs who have had their books ghostwritten for them. Try and get as specific information as possible. For example if sales increased by 40 per cent within a few weeks of the book being released, then that is the sort of specific information that is very believable and will have an impact.
You may be wondering where you can get this kind of information, but you should remember that the Internet is an amazing tool for research.
Armed with this information, you can then use it in your ads, articles, at discussion forums and basically in whatever method you want to use to market your business writing. You will always sound much more convincing and will therefore be able to literally create a demand for your business writing services.
Write Articles on Business Writing
Articles are without doubt one of the most effective online marketing tools that anybody can use. Hardly surprising when you realize that vast majorities of people who come online are looking for information which is mostly available in the form of articles online.
As an entrepreneur in the business of writing, articles are an ideal way for you to display your skill and expertise to prospective clients. The really amazing thing about articles is that once you have posted them online, they will continue to attract traffic and prospects to you for years to come.
Your articles should be packed with loads of valuable information on how people can benefit from business writing services. Be careful not to focus on the features of business writing but instead focus on the benefits.
Apart from posting your articles at article sites, you can also launch an articles blog where you can post all you business-writing articles.
Discuss Your Business Writing At Discussion Forums
High traffic discussion forums are a great way to promote anything, including your offline business writing services. While you do not want to SPAM these sites with straight advertising, there are numerous creative ways you can use to get traffic headed to your business writing blog or site where they can get more details about the services you offer. One of the most common ways of doing this is by including a signature with every post you make.
Study Current Offline Business Writing Assignments
By studying the current offline business writing assignments that clients are handing out, you will be in a much better position to know what to target in your promotional efforts.
Where does somebody get this information? At popular freelance writing sites where prospects advertise for freelance writers and ghostwriters to help them out with their various assignments.