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Friday, October 19, 2007

A Search Engine Article That Is Impossible To Ignore: Anybody Can Write It, Here’s How...

You are NOT an online writer if you cannot write effective search engine articles. Yet the reality is that there are just too many writers out there on the web who do not have a clue about how a SEO (search engine optimized) article is written.

Here are some golden rules that will help turn any ordinary writer into a useful online SEO writer.

What “Headache” Does Your Search Engine Article Cure?
What is the state of mind of a person who keys in a word or two at their favorite search engine? They are basically seeking information to help them solve a problem. So what you need to do is to position your article to solve a problem. The reason why painkillers sell so well is that they are positioned to cure the inevitable headache most folks will have from time to time.

This article addresses the serious “headache” where many writers who must write a search engine article to attract readership to their content have no idea how it’s done. And even those who do are eager to pick up every scrap of extra useful information that will help them improve their search engine articles.

Online writers need to think about the search engine all the time because it is still by far the most common way in which people find their way to any site or online article.

How To Find The Right Keyword Phrases
It is not enough to identify keyword phrases that you want to use in your article. You will need to create other related keywords around your chosen keyword as well as find synonyms and words that mean the same thing. The idea is to completely dominate the keyword phrase that you have identified.

One of the biggest mistakes online writers do is fly through a number of keywords at high speed. The result is predictable. The content on the sites they are writing for end up being shallow and lacking in depth and actually very boring.

One of the tools that is very useful in helping you identify all the related keyword phrases to your chosen keyword is a Google Adwords account. Everybody needs an Adwords account because anybody with an online presence will need to test keywords to see which ones are most effective in attracting their targeted niche market. With just $50 you can pick up some very useful research information that will help you know for sure what your most important keyword phrases are. But I digress because that is a topic for another day.

There is a lot of useful information in your Adwords account concerning related keyword phrases and even the volume of traffic each keyword receives.

Make A List Of Problems That Your Search Engine Articles Can Solve
A serious online writer is always making lists and one of the most important ones that they should be making all the time is one listing problems related to their main keyword phrase which their search engine articles can discuss.

I have no apologies to make for sounding like I am repeating myself because this is one point that is more than important. Without focusing on solving problems your articles will start to ramble on and on which is a terrible thing to happen on the web because people don’t have time to waste when they are online and it is so easy to ignore you and your articles. Actually leisure reading is best done offline. On the web you must focus, focus, and focus on solving problems.

Your Search Engine Article Headline Should Scream About A Problem
Headlines are very important offline and copy writers spend much more time on them than they do on the actual body of the message. Online, headlines are even MORE important. The decision to read or discard an article will be made after a brief glance at your headline. This means that if you have a poor headline, it does not matter how well written or useful your article is, it will always be ignored. In fact even if it is right at the top of search engine results, most people will jump to the next headline and you will end up with no traffic to show for your high ranking.

Good online headlines apart from containing the relevant keyword phrase must also “scream” about the problem or the solution that the search engine article is trying to address.

Use At Least 2 Links In Every Search Engine Article You Post Outside Your Site
The smart thing to do is to also post your search engine articles at leading article directories and then link back to your site. Standard practice is that you can use up to 3 links in one article. You must use a minimum of two in every article you post outside your site. Link to different pages on your site so that those of your readers who are hungry for information and happen to click on both links will not get upset by the fact that they lead to the exact same page.

In conclusion remember that there is no substitute for constant practice and experimentation if you want to be an effective writer of search engine articles.

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